Union.dev Blog

Your trusted resource for the latest ideas on running a more efficient, modern union.


Union Member Onboarding Experience

Kevin Ansems |04 Jun, 2021 | 0 Comments | Return|

member engagement | 3 MIN READ


Union Member Onboarding Experience



Description automatically generated Member Onboarding Experience


In its 2020 benchmark survey of association marketing, Marketing General reported 80% of associations sent a membership confirmation/welcome email, but only 36% had a welcome email series that explained themselves to new members. On top of this, only 47% were offered to create a member profile and were invited to a member only website sectionOnboarding campaigns are a best practice for unions because you are creating a new relationship by exploring benefits and how the new member wants to engage with you. It also allows the new member to constantly update the union with their current contact info.


A solid onboarding campaign doesn’t overwhelm the member but gives them all of the information they need in a personalized and digestible delivery. With a good campaign, the new member will be entrenched in the union within hours. Eliminating confusion and giving them a strong sense of union pride.


Think about a new member joining the union. They just paid you money, and are at the stage where they are going to be the most responsive to you that they have ever been. Don’t take their money and not tell them about all the awesome things your union does until their dues is up.


Onboarding is your best chance to personalize your union to your new members and connect with them. It creates opportunities to:

•          Increase volunteerism

•          Increase lobbying

•          Educate

•          Lay groundwork for future member engagement

•          Boost retention



Don’t just let someone join your union and leave them out to dry. They need to know what the plan is. Constant communication and engagement starts with a good onboarding process.

About the Author


The 4 Types of Digital Transformation (LinkedIn Article)

The 4 Types of Digital Transformation (LinkedIn Article)

“Nothing is a greater priority than the digital transformation of our business…” We hear this phr...

Read More >
Why you should become a Cloud-Based, Paperless Union

Why you should become a Cloud-Based, Paperless Union

The world is moving towards a cloud-based, paperless approach.

Read More >
Get our latest posts in your inbox: